Partnering with Chattanooga Football Club for their Hispanic Heritage Celebration, Fiesta CFC, I designed a series of six collectible posters and two T-shirt variations. The posters were distributed to guests at the match, while the T-shirts were sold in-store and online, providing a commemorative touch for the event. The designs celebrated Hispanic and
Latinx culture, highlighting six countries represented within the CFC team and the greater Chattanooga community: Mexico, Venezuela, Argentina, Guatemala, Colombia, and Spain. Drawing inspiration from lotería, a traditional family game similar to bingo, I created a set of CFC-themed lotería cards for each country. Each card featured an individual at its center, surrounded by illustrated elements unique to that nation’s culture. For the T-shirts, I incorporated all six cards alongside the tagline “Somos CFC” and a logo variation. The designs were further enriched with motifs inspired by the iconic Don Clemente Gallo lotería packaging.