WALK WITH YOUR NEIGHBOR

Walk With Your Neighbor is a program by Trust for Public Land that helps Red Bank neighbors connect with nature and one another by encouraging them to explore the parks, greenways, and trails right outside their doors. The goal was to create a visual identity that felt connected to TPL while giving the program its own distinct personality, with a grassroots look and feel that was friendly, inviting, and hopeful.
Inspired by collage, I developed a cutout-style visual language that keeps the identity personal and approachable. Portraits and custom pictograms inspired by each Nature Walk instructor highlight their individual personalities, making them central to the visual identity. The playful arrangement of text and overlapping shapes reinforces the program’s focus on community, connection, and exploring nature together.