TOTAL FITNESS KICKBOXING

My work for Total Fitness Kickboxing included exploring brand identity, color, and typography, as well as redesigning their website. The gym offers classes for all fitness levels, combining resistance training, plyometrics, and yoga. For UX, I analyzed competitors and the existing site, identifying pain points and opportunities. I created a user persona and site map to guide improved navigation, content flow, and visual design. Before moving on to the UI portion, I collected visual inspiration, color palettes, and typography to create a redesign that stayed true to the brand and captivated potential clients.