LAPAZ

Working with La Paz, I undertook the task of refining their branding which consisted of a color palette and typography exploration. Another part of my work was redesigning their website to create a visual correlation to their new location and produce a better user experience. I began by gathering inspiration and looking at other nonprofits that also focus on the Latino/Hispanic communities. With the changes made to their brand guidelines I sought to communicate trust, growth, friendliness, and a safe space for all. After quickly learning the software WIX, I began redesigning their website. Upon looking at their previous website, I realized there was a need for an updated look, and areas where information could be better highlighted and user experience improved. I worked on the typography, color palette, footer, buttons, text layout, animation, and image layout. After revisions, the client approved the look of the website. From there, I moved on to the mobile view design, where there were slight adjustments in sizing and layout to correlate with mobile usability.