GUATEX

I developed a distinctive brand identity for Guatex, Museum of Traditional Guatemalan Textiles, along with a comprehensive brand style guide. Guatex is an educational museum whose mission is to cultivate the study and appreciation of Guatemalan textiles, its history, its creation, and its relationship to human culture and expression. To craft the brand identity, I conducted in-depth research on Guatemalan textile history, production processes, target audiences, and the competitive landscape. The resulting design combines a modern aesthetic with vibrant colors, appealing to travel enthusiasts eager for immersive cultural experiences. The accompanying style guide provides clear guidance for both internal and external teams to communicate the brand with consistency and authenticity.