In collaboration with River City Company, I designed a new banner for Chattanooga’s City Center District to enhance the downtown atmosphere while celebrating the city’s revitalization and growth. Known as “where the magic happens,” City Center brings together parks, businesses, and local shops, creating a lively heart for Chattanooga’s growth and community. My banner design reflects this energy and vibrancy. Using a dynamic layout, a warm color palette, and rich gradients, the design captures the district’s inviting atmosphere. The front of the banner highlights the iconic Tivoli blade of the historic Tivoli Theatre, while the back features a sunset over City Center, with streetlights illuminating downtown. Landmarks such as The City Thread, Pickle Bar, and Warehouse Row frame a lively scene of people enjoying Miller Park and the surrounding community. These banners not only attract visitors but also serve as welcoming, informative markers for residents and newcomers alike.